Thicket’s core purpose is to help communities identify and solve complex social problems. For example, recycling water in the fracking industry, evaluating healthcare solution effectiveness, and exploring the impact of local community services.

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Problem

The existing community on-boarding process required a lot of involvement from Thicket employees.

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Goals

Reduce the amount of time Thicket employees spent on-boarding users, collecting data, and analyzing results by enabling clients to perform these tasks independently

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Process

Collected user feedback from our previous platform iteration, a basic web tool designed for internal use

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Organized findings into a presentation to align the team on the new direction and gain more focus as to what the problems were.

Concluded that we needed to redesign the tool to be simpler and more accessible.

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Deconstructed past projects and other relevant websites then reconstructed them for our specific needs.

Simplified the user flows to be as minimal as possible, 4-5 steps maximum.

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Defined what data to collect, determined through past experiences and expected future needs based on client conversations

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