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This product’s core purpose was to democratize skill building on Alexa. For example, an average user should be able to make and play their own games.

Amazon hypothesized that people wanted to build their own personal Alexa Skills.
The existing process for building Alexa Skills required knowing how to code, which is high barrier for the average user of an Alexa product.

Design and build a proof of concept prototype that allows people to build skills with Alexa without coding

Defined the core motivations, values, and style with the client from the start.

Held an in-person rapid brainstorming meeting with the clients to define a majority of the product before diving into the details.

Rapidly sketched and prototyped a high fidelity mockup for presentation, reviewing and iterating along the way.

The Blueprints team received buy-in from the company with our clickable and video prototypes.
The agency RAIN also received future client work as a result.

The proof of concept prototype led to the successful development of Alexa Blueprints, which was released in April 2018.
Amazon’s press release describes the product as “a new way for any Alexa owner to create their own customized Alexa skills or responses, without needing to know how to code”.
Blueprints expanded upon the games project to include a broad range of different skills.

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