NBA Top Shot

Top Shot's goal is to bring blockchain to the mainstream. Through limited-edition drops, fans have a chance to win their favorite NBA moments and use them to crush the competition in our upcoming mobile game.

Our challenges included finding product-market fit, creating an engaging e-commerse experience, and tying three very dependent products together.

Now, Less than two months into beta, we have over $1.2 million in revenue.

In the press: Forbes, Fortune, TechCrunch, WSJ

GOAL

Bring blockchain to the mainstream

CHALLENGES

- Finding product-market fit
- Create an engaging experience ecommerse
- Tie three very interdependent products together

PRODUCT

Through limited-edition drops, fans have a chance to win their favorite NBA moments and use them to crush the competition in our upcoming mobile game.

RESULTS

Less than two months into beta, we have over $1 million in revenueIn the press: Forbes, Fortune, TechCrunch, WSJ, Coindesk

MY ROLE

Lead Product Designer

TOP SHOT

help craft product strategy, translate into design, supervise other product designers, & work closely with developers to implement & iterate

Dapper

understand product strategy, supervise product designers, & understand technical implementation / restraints

FLOW

understand high level technical implementation / restraints

As lead, I helped craft product strategy, translate into design, supervise other product designers, and work closely with developers to implement & iterate

Experience Design

THE USERS

Starting from scratch means we needed to find product-market fit. Through interviews, surveys, and user test, we crafted high level personas to help guide us through our initial designs.

Prestige Collector

- Status driven
- Very connected to the community
- Likes the chase/hunt
- Completionists & Show-offs
- Collecting is personal
‍- Cares about their team
- Wants to be special
‍
* Appeal to them through exclusivity, team loyalty, and nostalgia

“There’s status in having season tickets”

Sports Speculator

- Money driven
- Focus is popularity in community
- Casual console gamer & Seller
- Collecting is financial
‍- Cares about major game updates
- Wants to be the first in
‍
* Appeal to them through stats, ways to differentiate themselves as sellers

“When I saw how much certain items were selling on eBay, I wanted a piece of the action.”

Feature Highlight -
Pack Opening

The one feature in particular that defines the experience is pack opening. It’s entirely unnecessary functionality wise, but it is the most attention grabbing and fun part for collectors.