Accessing decentralized apps and digital assets is too high friction. We need to give blockchain users the safest and easiest interface to access and experience the decentralized web.
The biggest challenge was technical constraints of the Ethereum blockchain, specifically wait times, user’s responsibility for security, and balancing how to educate users.
During my time on this product, weekly transactions averaged over 275,000 transactions in over 107 countries.
In the press:
Bring blockchain to the mainstream
- Finding product-market fit
- Create an engaging experience ecommerse
- Tie three very interdependent products together
Through limited-edition drops, fans have a chance to win their favorite NBA moments and use them to crush the competition in our upcoming mobile game.
Less than two months into beta, we have over $1 million in revenueIn the press: Forbes, Fortune, TechCrunch, WSJ, Coindesk
Product Designer to Lead Designer
help craft product strategy, translate into design, supervise other product designers, & work closely with developers to implement & iterate
understand product strategy, supervise product designers, & understand technical implementation / restraints
understand high level technical implementation / restraints
As lead, I helped craft product strategy, translate into design, supervise other product designers, and work closely with developers to implement & iterate
Came for the money stayed for the friends and game play to maximize profit. They just want to break even at this point to allow them more play.
* Values liquidity, status, competition
* Focus on metrics and tracking
“I view CryptoKitties as a marketplace.”
Came for the money stayed for the community but still optimistic to make money. These are our most motivated user. They want more players so they can monetize some of their investment.
* Values community & game cross over
* Focus on reliability
“Math and number crunching makes it more exciting”
Came for the money and stayed for the supportive community, profit is not a large motivation anymore. Will NOT sell cats because they love them too much, they are so cuuute.
* Values community & customization
* Focus on reliability
“What keeps me coming back to CryptoKitties is the community”
The one feature in particular that defines the experience is pack opening. It’s entirely unnecessary functionality wise, but it is the most attention grabbing and fun part for collectors.
New flows increased rescue kit download
There was an increase in confirmed kits from V1 to V2
Increased downloads led to increased successful recoveries
Goal: Make Dapper more accessible for mainstream users
Solution: Connect Dapper to our new blockchain Flow and improve the experiences along the way